Driving $1,000,000 in revenue from Today Show Appearance
We worked with Mermaid Pillow to drive press to their new product range.
We secured placements in smaller outlets that snowballed into appearances on Dr Oz, Cool Mom Picks, Parents Magazine and The Today Show, which drove $1,000,000 in sales in 2 weeks.
We devised a press strategy which included a 2 month campaign, and they saw fantastic results from their 1st month, which drove the success they gained within month 2.